Email Marketing set to grow

Email marketing in the UK is set to enjoy strong growth this year thanks to rising demand and a move to third party solutions rather than in-house systems.

Once again email marketing is set to grow strongly in the UK. This seems to be driven by a move from in-house solutions to third party ASP and similar services.

E-consultancy has published research which suggests that the UK market will grow 25 per cent from £120m in 2004 to £148m this year, even though basic delivery services are getting cheaper.

Strong demand from eccommerce firms, media and publishing, financial services, technology and travel and leisure companies will help grow the market. Although there is price pressure on basic services, providers are increasingly offering additional services like strategy and copy writing.

This bodes well for the success of my company's Enabler email marketing service

Ssee the article at
www.e-consultancy.com/publications/email-marketing-buyers-guide-2005