"The connecting point is digital" Brian Wallace of RIM

How agencies need to work together http://adage.com/digiconf10/article?article_id=143307

Hear, hear I say, drop that expensive "Creative" lead agency, and get your Digital folk to co-ordinate it. After all they are the ones who truly understand and live in that cross platform world. The Digital people are the ones who embrace and value change as well as having to understand and work with non-Digital media.

And in the end, all media will be Digital to a greater or lesser degree.

Posted via email from james downes' preposterous nonsense