Cynical ploy to get backlinks? Not really

Just soft launching our new Pancentric Search web site as a standalone SEO Agency web site.

Whilst we rank very well for search agency on our main web site, visitors get there and see a full service agency, not a search specialist and our bounce rate for those visitors is high. So we have set up a specialist search agency site where we can talk about our Holistic Search approach without compromising the effectiveness of our overall agency offering.

It will be interesting to see if this strategy works.

I've just read that back and it sounds a little awkward, I wonder whether I need to re-write the content in a less search friendly (if that's what it is) way? That would be ironic esp. given that that is not my intention.