email marketing tips

This from some research carried out in 2005. It seems that 40% of legitimate email marketing messages are scrambled when they yget to the client

This mirrors our Pancentric experience with enabler where newer email software and overactive corporate filters make many great email campaigns less effective than they should be.

Some good ways to make sure your email marketing campaign works are

• Always have a plain text version


• Make sure that you include text within the e-mail not just images


• Always have a "view online" option that shows a web version of the creative (at the top!)


• Test the email to see what it looks like without images


• Make sure that you use image height and width so that even if images are blocked, the layout remains


• Request to be added to recipients' address books, wiht instructions if you can